Fashion retail
Pinch by Anaya
A fashion storefront for a Lahore clothing brand, replacing Instagram-only orders with a catalog, accounts, and local checkout.



Pinch by Anaya is a family clothing brand in Lahore. Before the storefront, orders lived in social messages, and menswear, womenswear, kidswear, and accessories had no shared catalog.
Orvanta designed and built a custom store with a quieter, warmer identity: collection browsing, product organization, customer accounts, order status, and a checkout that matches how the customers actually pay. Cash on delivery sits alongside mobile payments, including JazzCash, and WhatsApp remains a direct line from the product.
The work included the storefront, the commercial flows around it, and the brand direction of the interface. It is a mobile-first website, built for the way the audience already shops.
Services
- E-commerce
- UI/UX
- Payments
Technologies
- Next.js
- React
- Node.js
- MongoDB
- JazzCash
- Cash on Delivery
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